Take Surveys & Offers.
Earn Points.
Get FREE Kroger Gift Card

Now, grocery shopping has never been more affordable—and it’s not just about buying “generic” store brands anymore.

Kroger, the supermarket chain founded in 1883 and serving communities in the South and Midwestern United States, now carries new in-store brands that elevate the term “store brand” to a whole new level. Their Private Selection label carries “artisan-style food,” including deli selections such as hams. The in-house Simple Truth brand promises affordable organic and natural products “the way nature intended,” offering everything from produce to frozen meals and even beauty products. These brands join the ranks of Kroger’s own brands such as the P$$t value line, Fresh Selections salads and vegetables, and Big K soda, as well as in-house brands for babies and pets.

Try out Kroger’s new house brands for yourself and experience the new level of store brand! Use your $30 Kroger Gift Card the next time you shop at any Kroger store.